Fair Game - Brand Identity & Creative
Project: Brand Identity | Logo Design | Strategy | Motion | Social
Brand Identity & Direction: Luke Maitland
Social Media Design: Daniel Jones
Football is the richest sport in the UK, but the gaps in and between divisions has been getting wider and wider for over 20 years. Fair Game is dedicated to developing practical solutions to improve the governance of football and create a fairer financial flow in football.
Since the launch of Fair Game in 2021, they've never had a recognisable and consistent brand identity that can front the amazing work they do for the benefit of our beautiful game. Working with key stakeholders, we re-created the brand from scratch, including a new recognisable logomark, brand guidelines and full social media suite.
The logo has been designed to represent a football crest, incorporating the half-way line marking, reflective of fairness and balance, a key remaining element of Fair Game’s original logo. This will allow Fair Game to be synonymous with the improvement of our beautiful game and a united force in campaigning for change in football governance.
The logo has been designed to represent a football crest, incorporating the half-way line marking, reflective of fairness and balance, a key remaining element of Fair Game’s original logo. This will allow Fair Game to be synonymous with the improvement of our beautiful game and a united force in campaigning for change in football governance.
Thank you!
"Fair Game Brand Identity & Creative"
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